About Minit

Intellectually curious. Thoughtful, Keen Taurus, Strongly believe in the following: Any intelligent fool can make things bigger and more complex... It takes a touch of genius - and a lot of courage to move in the opposite direction

The film the food industry doesn’t want you to see- #Fedup

For the past 30 years, everything we thought we knew about food and exercise is dead wrong. FED UP is the film the food industry doesn’t want you to see. This is a documentary about the food industry and how these big names like Burger king, MC and Coca-cola are responsible for this disaster (1) “Over 95 percent of all Americans will be overweight or obese in two decades”; (2) “By 2050, one out of every three Americans will have diabetes”; (3) 80 percent of food items sold in America have added sugar.

What to read and watch. Guide to gratefulness

Video

A talk by Br. David Steindl Rast the Benedictine monk and interfaith scholar, on what, exactly, it means to be grateful—and the worlds that gratefulness can open up to us.
David Steindl-Rast: Want to be happy? Be grateful “
He points out that one thing we all have in common is a desire to be happy, and posits that gratefulness is the way we get there. In this talk, Steindl-Rast offers a simple process for living gratefully: stop, look and go. Instead of rushing through life,

NIVEA: helps you recharge your iPhone on the beach in Rio de Janeiro

This campaign hype reel has really gained some traction over the last 48 hours, and it’s for NIVEA, who’ve created a Solar Powered iPhone Charger Print Ad to promote their ‘Sun’ line of products.  It looks like NIVEA have spent a chunk of money making this, or it’s a very limited run! Full marks for doing something absolutely amazing in print. Created by the guys at Giovanni + Draftfcb.

Gladiator Energy Drink. The USB Can

Gladiator is an energy drink in Brazil, positioned to help every day office workers through their daily battles… One of those such battles, is finding the  a USB at critical points in time… We’ve all had that moment when we can’t find a USB before we run out the door, so Gladiator Energy Drinks aims to become the peoples hero, by turning their can into a USB drive…HOW ?

watch the video

Orange: 4G Campaign in France

There’s almost been an Insta-everything over the last year, but this might still be a first, with Orange in France launching a new hi-speed network and creating ‘Instagallery’ to promote it. Instagallery which targeted influential instagramers, pulled their photos into staged galleries half a world away in Los Angeles, with short films made of awkwardly scripted comments being made on their photos from people walking through the galleries. Different but cool. What do you guys think?

A Bus Stop is much more surprising with Qualcomm Mobile

A pretty cool stunt from Qualcomm, the guys who’s chipsets power a tonne of the world’s best smartphones, to showcase how everyday life is just better with mobile. So they bought out the ad space on a bus stop, replaced it with a message pointing to a mobile site URL, and waited for people to hit the site and press the button… A few streets away lay a host of transportation vehicles, then this happened… and a few days laters 2m views… Kinda fun.

BMW iWindow Installation

 

an Execution from BMW. They came up with the idea of the BMW iWindow to show the world what the future of driving could look like in New York.

Using digital projection and motion detection technology they projected concept cars in real-time on a giant window. The cars were hechos para parecer the reales, future reflections of the cars passing by on 6th avenue, NY. In una semana, la window transformed 248,000 cars en BMWi concept cars lo que sería enough to save commuters de más de $493 million in fuel. Love thisforma innovadora to showcase the cars of the future!