Making the Invisible Visible is an Amnesty International street art project highlighting the plight of six individuals who have suffered human rights abuses. The project is a unique collaboration between German street art collective Mentalgassi and creative team Lisa Jelliffe and Kirsten Rutherford from Wieden + Kennedy London.
The installations use special lenticular fence posters. Launched in London last year to highlight the case of Troy Davis, this year the campaign can be seen in 26 locations across 6 European cities. Each installation depicts a close up of an individual’s face. The image is invisible from front on, only becoming visible to those approaching the fence. A plaque on each site alerts passers-by to an Amnesty International website where they can take action in support of each of the individuals featured.
Very simple, but one of those things that you ;look at and think “why didn’t I think of that?” definitely something that even if you’re not directly looking at it, it will catch your eye as you walk past. A very good execution of the idea of making the invisible visible.