AMEX’s New Program Drives Social Conversations Sync. Tweet. Save.

American Express has added Twitter integration to their Sync program, which ties offers to other social media platforms such as Facebook and Foursquare.The Twitter integration encourages users to mention the brand, product or a specific hashtag in order to earn coupons, which are loaded directly into card accounts and can be redeemed by simply using the card at the appropriate store.

This program effectively taps into how Twitter is used, much as the Facebook and Foursquare integrations are unique constructions that take advantage of the platform in question.

The Facebook integration leverages personal information to offer users deals targeted at their tastes while the Foursquare integration drives in-store traffic and awards deals based on geo-location information.

Implications: Drive social conversations by offering your target deals in exchange for their attention.

via Wall Street Journal

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s