Mc Donalds – Flipping The Cube

All across Europe, Mc Donald’s latest campaigns has set an unprecedented standard for the Golden Arches company ads.
Fundamentally, it’s not about the food anymore: it’s about the people.
 Now, if you happen to take a stroll along La Defense in Paris you may find yourself wondering what you are doing in a MCD ad.
 It’s their latest initiative: a mega cube-shaped photo booth with hundreds of display facets, where everyone can become part of the campaign for a short while.
 To our great amazement, a team of billboard installers was hired to print and stick “your” new ad on the spot.
 Now, that’s what we meant with integrated media!


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