Can you index the way people think? That’s the question that was sought to be answered over on the New Thinkers Index. So what is this New Thinkers Index you speak of? Here’s a short video above, including all you need to know.
It’s an interactive digital content experience across multi-screens and seven markets around the world, letting consumers discover how new thinkers of today are shaping the future.
This information is surfaced by taking a fun, online interactive test, which you can share and compare your results with family, friends and celebrities. Editorial and video content spans across MSN, Xbox, Mobile, Windows Live Messenger, Facebook, Twitter and Pinterest to provide a fully interactive, multi-screen experience powered by MSN and Hyundai. Kevin Spacey for example took the test and here’s his thinking style. How do you compare? Try the test out for yourself here and see! Here’s just a couple of the videos that I’ve enjoyed. Which do you like the most?
Each video highlights a celebrity being encouraged to think differently in a challenging situation, leading to entertaining and surprising outcomes. They have been deconstructing the way they would traditionally approach things in order to succeed in the challenges that have been set and afterwards taking the test to find out what type of thinking type they are. Some with surprising results! The different types of thinkers are: Word-smart, Number-smart, Visual, People-smart, Self-aware, Musical, Body-smart or Natural.