One of the best Pinterest Campaign So Far – Kotex Send Personalised Gifts To Pinners

With Pinterest’s massive growth, it’s no wonder that many brands have climbed aboard, but since it’s not designed for businesses in the way that Facebook is, brands will have to come up with clever, inventive ways of using Pinterest to connect with people.  this new campaign has got to be the other smartest use of Pinterest by a brand that we’ve seen.The result was that almost 100 per cent of the recipients then posted about their prizes on Pinterest, Facebook, Twitter and Instagram, which led to 2,284 interactions and 694,853 total impressions, which is a fantastic result for just 50 gift boxes. So although Pinterest has limited functionality for brands, Kotex cracked this problem by utilising the very essence of Pinterest – as a place of self expression.

 

Advertisements

3 thoughts on “One of the best Pinterest Campaign So Far – Kotex Send Personalised Gifts To Pinners

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s