BBDO Argentina creates A commercial in fewer than 140 characters

To launch Smart Argentina’s Twitter account, @smartArg, BBDO Argentina created what it bills to be the first ever “Twitter commercial.” Visitors to Smart Argentina’s Twitter page can scroll in Chrome using the J and K buttons to see a cute animation of a Smart car traveling through the city as passersby cheer on. Each frame, of course was made out of 140 characters or fewer.

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