Coca-Cola’s Latest Stunt “over a million person in the stadium”

Coca Cola is well known for their various exciting real-world marketing stunts, their latest features a unique truck that has been travelling all over Argentina and is set to go to the football World Cup in Brazil in 2014. The concept behind the truck is that it travels all over the country and asks football fans to record their voice singing along to a popular chant. This is kept on file and then meshed into one big song that gets played when the truck drives in to a stadium at a big game.So instead of  only being 50,000 fans physically in the stadium, Coca-cola is able to create a sense of community and bring over a million people from around the country . amazing idea


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