Gang Gum: Chewable Pencil

Trying to come up with a new way to advertise their bubble gum Gang Gum teamed up with Brazilian agency ageisobar to come up with the chewable pencil. Taking the habit that people have to chew their pencils (or pens) when they’re in a stressful situation or thinking hard they decided to make them more tasty by removing the eraser on the top of normal pencils and putting their chewing gum instead. They then handed them out in schools when finals were coming up. Good way to get people sampling in a different way and hits their target audience perfectly. Though I don’t know how the schools felt about it, we weren’t allowed to chew gum in school so bubble gum during exams would definitely be a nono!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s