Budweiser “Goal in the Dark”


from the creators of POOL ball great success, now they have GOAL IN THE DARK. as most men in the entire world have similar passions 1) night life 2) football

(yet am not a big fan of football, i am a martial arts dud )

Idea: they produced the first football/soccer match placed on the dance floor. And to make that possible, they created special suits that glow in the dark. Besides the football field, the (net) goal, the ball and the two referee cards also glow. A DJ was setting the music, the mood, while people enjoyed the party, drinking cool Budweiser. Finally, football came into nightlife.”




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