Even though Instagram has only been around for almost two years, the site continues to explode in popularity, having close to 100 million users. It was only a matter of time before the world’s biggest brands started getting in on the action and we wanted to profile 33 of the brands doing it effectively by producing great content and engaging with their followers. It’s a very visual platform so here are some of the companies using it best.
Red Bull is always ahead of the pack when it comes to social media and its use of Instagram is no exception. More of a lifestyle brand than an energy drink, Red Bull posts striking, fun and action packed images to connect with its fans.
With a mixture of iconic and modern shots of cars, Audi’s sleek photos bring across the idea that the automobile brand is one of luxury and style.
Nike’s use of Instagram, while impressive, lacks the personalisation most other brand accounts have. A lot of its photos focus on showing off its NikeFuel and Nike+ products, or showing off its latest event. The images keep everything on-topic, but eyecatching or inspiring images are few and far between.
Tiffany & Co.
Focusing on brand, Tiffany & Co shows off its latest jewelry, which works perfectly on the medium, as well as a few inspirational images here and there.
Like Red Bull, Starbucks is pretty much on the ball when it comes to new media trends. showing off its products in interesting and vibrant surroundings means every update is always fun to look at. And following the #starbucks hashtag will show you a whole array of user-generated content.
Considering the brand, it’s surprising that PepsiMAX hasn’t a larger follower base, but considering it’s updated every week and it’s content is quite irregular, it’s not as surprising as you think. from a mixture of promoting sporting events and its own drinks, its output tends to be mixed, but there are some good images placed there.
With regular images of celebrities, MTV appeals to its target audience by throwing in updates about whoever is featuring to keep things fresh.
With the emphasis very much on luxury, Gucci concentrates on showing off its wares and throwing in celebrity photos for good measure. Unfortunately, it hasn’t updated its account in a while so it’s due a return.