Wonderbra: The Ad ‘Decoder’ App

Wonderbra have just launched a very cool use of augmented reality meets image recognition, with their new ‘Decoder’ campaign… An iPhone app that allows users to ‘Decode’ print ads, outdoor and even YouTube videos, helping to undress the models in the ads, revealing their Wonderbra garments beneath. This X-Ray style is almost purpose built for lingerie ads!

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