Now, its been like very well-known for the entire world how BIG Facebook is, and also how influential it is . Its a single place where you have billions of people storing all their personal info, pictures ,likes and and desires. of course such a place is like a treasure for marketers and companies. but how can you search that? how can you benefit from this amount of data, how can you analyse and see patterns ??
Rather than indexing the web, Facebook has focused on making it easier to navigate and discover content within the social network. And instead of using keywords, users will combine phrases, such as “photos of me in 2006,” “my friends in San Francisco who like The Lord of the Rings” or “restaurants in New York liked by people who like Top Chef.” Search results will change dynamically as users type. Results are personalized to each user based on their friends, location, Likes and other connections. Users can further refine their query with filters to the right of the results.
Graph Search allows users to conduct complex queries about people, places, photos and interests. It begins to open up the wealth of data stored in Facebook and make it accessible to everyday users. Businesses can use this information to conduct market research about their existing fans and potential customers.
if you need to see it live log on www.facebook.com/about/graphsearch