NIVEA: helps you recharge your iPhone on the beach in Rio de Janeiro

This campaign hype reel has really gained some traction over the last 48 hours, and it’s for NIVEA, who’ve created a Solar Powered iPhone Charger Print Ad to promote their ‘Sun’ line of products.  It looks like NIVEA have spent a chunk of money making this, or it’s a very limited run! Full marks for doing something absolutely amazing in print. Created by the guys at Giovanni + Draftfcb.

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Gladiator Energy Drink. The USB Can

Gladiator is an energy drink in Brazil, positioned to help every day office workers through their daily battles… One of those such battles, is finding the  a USB at critical points in time… We’ve all had that moment when we can’t find a USB before we run out the door, so Gladiator Energy Drinks aims to become the peoples hero, by turning their can into a USB drive…HOW ?

watch the video