This campaign hype reel has really gained some traction over the last 48 hours, and it’s for NIVEA, who’ve created a Solar Powered iPhone Charger Print Ad to promote their ‘Sun’ line of products. It looks like NIVEA have spent a chunk of money making this, or it’s a very limited run! Full marks for doing something absolutely amazing in print. Created by the guys at Giovanni + Draftfcb.
Gladiator is an energy drink in Brazil, positioned to help every day office workers through their daily battles… One of those such battles, is finding the a USB at critical points in time… We’ve all had that moment when we can’t find a USB before we run out the door, so Gladiator Energy Drinks aims to become the peoples hero, by turning their can into a USB drive…HOW ?
watch the video
There’s almost been an Insta-everything over the last year, but this might still be a first, with Orange in France launching a new hi-speed network and creating ‘Instagallery’ to promote it. Instagallery which targeted influential instagramers, pulled their photos into staged galleries half a world away in Los Angeles, with short films made of awkwardly scripted comments being made on their photos from people walking through the galleries. Different but cool. What do you guys think?
A pretty cool stunt from Qualcomm, the guys who’s chipsets power a tonne of the world’s best smartphones, to showcase how everyday life is just better with mobile. So they bought out the ad space on a bus stop, replaced it with a message pointing to a mobile site URL, and waited for people to hit the site and press the button… A few streets away lay a host of transportation vehicles, then this happened… and a few days laters 2m views… Kinda fun.
an Execution from BMW. They came up with the idea of the BMW iWindow to show the world what the future of driving could look like in New York.
Using digital projection and motion detection technology they projected concept cars in real-time on a giant window. The cars were hechos para parecer the reales, future reflections of the cars passing by on 6th avenue, NY. In una semana, la window transformed 248,000 cars en BMWi concept cars lo que sería enough to save commuters de más de $493 million in fuel. Love thisforma innovadora to showcase the cars of the future!
Sao Paulo is very famous for its huge traffic issues. Thousand of cars cause dozens of kilometres of traffic jam every single day in town. Most of the drivers listen radio for hours, while they are fuming from stress
This video-advertisement [Portuguese] was published by a Brazilian company called Brastemp in São Paulo. They transmitted the same message on 11 different radio stations at the same time, asking for people to smile for the driver of the car on their side. It quickly became a contagious trend and everybody started to smiling to everyone. That was an admirable and creative way of input something good into the tough routine of many Paulistanos. Congratulations!
This short film features a horse having a dance-off in a warehouse with various hot ladies. The creative is brilliant and the only thing that is nearly better is the music. So original and unique.There is a certain type of video that gets lots of shares online, but nail polish brand OPI has broken the mould and come up with something truly original.