a very cool brand experience that is made up of a handful of challenges, exhibitions and environments that converge the physical and digital retail space for “everyday athletes” as they compete against each other and interact with the environment filled with some of Nike’s most innovative products and technologies. Seriously coo
For Dutch people wanting to score tickets to the London Olympics to cheer their country, here’s your best chance yet with “Up! Holland Up!”. Volkswagen have created a sound/scream powered car and are giving you the chance to post your fastest 100m sprint time for the chance to win tickets.
Volkswagen have removed the all the foot pedals and re-configured the engine CPU to translate sound decibels into RPM’s to power the car, so that every cheer, scream, chant or noise helps to increase the power and ultimately speed of the car over a 100m race to give groups of Dutch Olympic supporters the chance to post ther very fastest time in their area and score Olympic tickets
This creative art installation in the Departure-Check-in hall of Terminal 1 at Singapore Airport is way beyond modern beauty, a computer controlled, floating set of copper raindroplets called ‘Kinetic Rain’. this amazing idea is created by “(Art+Com) in Berlin.
from the creators of POOL ball great success, now they have GOAL IN THE DARK. as most men in the entire world have similar passions 1) night life 2) football
(yet am not a big fan of football, i am a martial arts dud )
Idea: they produced the first football/soccer match placed on the dance floor. And to make that possible, they created special suits that glow in the dark. Besides the football field, the (net) goal, the ball and the two referee cards also glow. A DJ was setting the music, the mood, while people enjoyed the party, drinking cool Budweiser. Finally, football came into nightlife.”
Youtube is announcing a new program to nurture the next generation of video bloggers. The Next Vlogger initiative is part of YouTube Next Creator — where, as the name implies, the site tries to find and mentor future YouTube stars. Creative program manager Austin Lau says he’s looking for vloggers who have already “put in some time trying to make YouTube work” and built a following, but who aren’t quite top-tier stars. The winners will receive $5,000 worth of video equipment and $10,000 worth of promotion on YouTube and elsewhere. They’ll participate in educational workshops with Google+, and they’ll receive mentorship from “top vloggers” like Justine Ezarik, a.k.a.iJustine.
Summer attracts all sorts of promotional installations and events, but I can’t say I’ve ever seen one that rolled out a matrix-style 360 degree photo booth before! Well, Unilever’s “Streets Ice Cream” has done just that, with their “Share Happy Booth” that has been travelling across Australia as a sampling installation meets photo booth, allowing anyone who’s keen to jump in, the opportunity to get their very own 360 photo sequence posted to YouTube. Very cool work from Soap Creative.
Toulouse: A man suspected of killing a rabbi and three children at a Jewish school and three soldiers remained holed up in a Toulouse apartment block surrounded by police for 12 hours, amid conflicting reports of his arrest.
While a police officer in Toulouse said the man had been arrested, Interior Minister Claude Gueant’s office denied it. The 24-year-old man has said he may give himself up in afternoon, Gueant said. The suspect, Mohammad Merah, is a French national of Algerian origin, who claims ties to Al Qaida, spent time in the border regions of Afghanistan and Pakistan, Gueant said.
“He doesn’t have any specific demands; he just wants to talk about his jihadist, mujahideen convictions, his Al Qaida ties,” the minister said. “The attack on the Jewish school he says was to avenge attacks on Palestinian children. He also wants to protest the French military’s international missions.”