BMW iWindow Installation

 

an Execution from BMW. They came up with the idea of the BMW iWindow to show the world what the future of driving could look like in New York.

Using digital projection and motion detection technology they projected concept cars in real-time on a giant window. The cars were hechos para parecer the reales, future reflections of the cars passing by on 6th avenue, NY. In una semana, la window transformed 248,000 cars en BMWi concept cars lo que sería enough to save commuters de más de $493 million in fuel. Love thisforma innovadora to showcase the cars of the future!

campaign in Sao Paulo ( put a smile on your face )

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Sao Paulo is very famous for its huge traffic issues. Thousand of cars cause dozens of kilometres of traffic jam every single day in town. Most of the drivers listen radio for hours, while they are fuming from stress

This video-advertisement [Portuguese] was published by a Brazilian company called Brastemp in São Paulo. They transmitted the same message on 11 different radio stations at the same time, asking for people to smile for the driver of the car on their side. It quickly became a contagious trend and everybody started to smiling to everyone. That was an admirable and creative way of input something good into the tough routine of many Paulistanos. Congratulations!