BMW iWindow Installation

 

an Execution from BMW. They came up with the idea of the BMW iWindow to show the world what the future of driving could look like in New York.

Using digital projection and motion detection technology they projected concept cars in real-time on a giant window. The cars were hechos para parecer the reales, future reflections of the cars passing by on 6th avenue, NY. In una semana, la window transformed 248,000 cars en BMWi concept cars lo que sería enough to save commuters de más de $493 million in fuel. Love thisforma innovadora to showcase the cars of the future!