How to benefit and search all the data stored in Facebook ? Welcoming FaceBook Graph search

Now, its been like very well-known for the entire world how BIG Facebook is, and also how influential it is . Its a single place where you have billions of people storing all their personal info, pictures ,likes and and desires. of course such a place is like a  treasure for marketers and companies. but how can you search that? how can you benefit from this amount of data, how can you analyse and see patterns ??

Rather than indexing the web, Facebook has focused on making it easier to navigate and discover content within the social network. And instead of using keywords, users will combine phrases, such as “photos of me in 2006,” “my friends in San Francisco who like The Lord of the Rings” or “restaurants in New York liked by people who like Top Chef.” Search results will change dynamically as users type. Results are personalized to each user based on their friends, location, Likes and other connections. Users can further refine their query with filters to the right of the results.

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Graph Search allows users to conduct complex queries about people, places, photos and interests. It begins to open up the wealth of data stored in Facebook and make it accessible to everyday users. Businesses can use this information to conduct market research about their existing fans and potential customers.

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if you need to see it live  log on www.facebook.com/about/graphsearch

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Facebook Ad Campaign: Things That Connect Us

Here’s Facebook’s first advertising campaign, ‘The Things That Connect Us’ due to roll out to over 13 countries around the world, celebrating 1 billion users by looking back at the physical things that connect us, and how Facebook is now enabling the same.

Facebook Testing New “Find Friends Nearby” Mobile Feature That Could Make Business Cards something form the PAST

Facebook has been getting busy on the mobile front recently, and its latest move is aimed at hooking people up in the real world and removing the friction of staying in touch with people you have just met.

This is a spin out of the app Friendshake that Facebook acquired a few months ago; the acquired team of three working on rolling this out. Rather than replicate current technology which helps show which of your current friends are nearby (like Facebook’s own check-in feature), this is aimed at helping you to friend people when you are out and about using Facebook on your mobile.

Think of meeting a girl in a bar or being at a conference where we currently go through the clunky process of sharing phone numbers or business cards. This app will allow people to add new friends on Facebook with two simple clicks as well as viewing who in the same place you are.

Nutella Facebook Ad Campaign Outperforms TV

This is going to intrest one of my best friends, Patrick . A good case study for social media advertising that proves the ROI and effectiveness of the medium, look no further than the latest results released by Nutella. Their Christmas ad campaign featured a mix of traditional and new media spend, including TV and Facebook. Nutella claim that their Facebook ads accounted for 15 per cent of sales over Christmas, far outperforming their TV campaign. The Facebook ads, which took the form of a full reachblock campaign, promoted the Nutella Deutschland page:

Interestingly, the case study also reveals patterns behind combining Facebook with TV. While the Facebook campaign alone reached 30 per cent penetration online, Nutella found that 2.8 million people that saw the Facebook ad hadn’t seen the TV campaign, giving them 29 per cent exclusive reach. This is perhaps the most important take-out for marketers as it shows the importance of including an online element to major campaigns, and given the declining interest in TV ads, it’s boosted by the ‘second screen’ experience of viewing TV.

Facebook might add HATE button

hate

on 2010, TechCrunch broke the news that Facebook was going to release a “Like” button for the whole darn Internet. Now, TechCrunch has learned Facebook is considering a “Hate” button as well.

According to Facebook’s S-1 filing, users are now generating2.7 billion Likes and Comments per day. With the Hate button, Facebook expects to at least double that. The S-1 noted “popular Pages on Facebook include Lady Gaga, Disney, and Manchester United, each of which has move than 20 million Likes.” Many inside the company think the Hates could easily top that.

Reasons why people are Not Reading any Kuwaiti Company Blog ?? if there is any !!

Now before reading this article that is published by By Amy Kattan

 

I took the libirty to cross check the information against some Kuwait company blogs, and as usual whom would think of firstly? . The Big players like Telecom or airline or Banks . Surprise surprise Non except for Wataniya telecom have even thought of creating a corporate BLOG !!!! waw VIVA, Zain, NBK,X-cite Alghanim…NON ??? ok obviously they took the LAZY way, and thought that sponsoring  couple of influencing blogs like Mark 248AM or Q8ping or this annoying Al-sul6ana ads catalogue will cut it, actually no. Keeping Wataniya telecome a side, these huge companies totally forgot that they need to take a proactive approach otherwise, any new comer to their market will make them shoot dust. Any way hope you enjoy these few important points.

In the social media industry, we’re always talking about the importance of engaging with influencers. Engaging with bloggers that have large audiences and high Klout scores increases your chances of generating buzz around your brand. As a brand, you want to be recognized as a thought leader in your industry and a resource for your consumers. You’ve set up a blog to become an influencer in the space, but no one is reading the content you’re creating. Why? Let’s take a look:

1) You woke up one morning and decided to start a blog, but you didn’t really set a long term plan. You’ve set up you blog, but you haven’t really given thought to what it will look like, the kind of content you’re going to create, who’s going to create it, and how often you’re putting it out there. As a reader, this confuses me. When should I expect to see content? Who is this coming from? What are you trying to tell me? You need to set a clear plan of action and stick to it before building your blog.

2) When I’m online, I’m really not in the mood to hear a sales pitch. It’s one thing when I’m watching television and a commercial comes on, but online, I’m looking for a totally different experience. I’m online because I’m interested in actively searching for information that is relevant to me. I would come to your blog and use it as a resource for relevant information, but I’m not interested in seeing an advertisement.

3) Take off your marketer hat and put on your consumer hat. Your consumers are the people you are trying to reach. What interests you as a marketer is different than what interests your consumers. Think about the type of content that would interest your potential readers. Not sure what your consumers would like? Do some research! Take a look at the kind of blog comments you’re getting, ask questions, and listen closely to the answers. Take a look at what your fans and followers are saying on Facebook and Twitter. Find out what your consumers need and see if you can provide value.

4) No offense, but your content is boring. I don’t care if it’s grammatically correct or intellectually stimulating. I’m reading your blog with the expectation that I’m going to hear from a person with real opinions and emotions. In addition, as an internet-savvy consumer, content is being thrown at me every day. In order for your posts to stand out among the pack, I need something that will draw me in. The title of your blog post should be clear and concise, but also make me stop and think.

5) Um… how am I supposed to know you even have a blog? Building your readership takes work. One way to jump-start your readership is to share your new posts to your existing networks: Engage your current Facebook fans, Twitter followers, Pinterest followers, e-mail subscribers, etc. In addition, you want to make sure that once your consumers start reading your posts, the content you’re providing is as shareable as possible. Include tweet buttons, Facebook share and Like buttons, “Pin It” buttons, +1 buttons, etc. The only way your blog is going to be successful is if your content is easily shareable.

 

Hyundai & Microsoft wants to find out what type of thinker you are ,compare it with your friends, and Celebrities

Can you index the way people think? That’s the question that was sought to be answered over on the New Thinkers Index.  So what is this New Thinkers Index you speak of? Here’s a short video above, including all you need to know.

It’s an interactive digital content experience across multi-screens and seven markets around the world, letting consumers discover how new thinkers of today are shaping the future.

This information is surfaced by taking a fun, online interactive test, which you can share and compare your results with family, friends and celebrities. Editorial and video content spans across MSN, Xbox, Mobile, Windows Live Messenger, FacebookTwitter and Pinterest to provide a fully interactive, multi-screen experience powered by MSN and Hyundai. Kevin Spacey for example took the test and here’s his thinking style. How do you compare? Try the test out for yourself here and see!  Here’s just a couple of the videos that I’ve enjoyed. Which do you like the most?

Each video highlights a celebrity being encouraged to think differently in a challenging situation, leading to entertaining and surprising outcomes. They have been deconstructing the way they would traditionally approach things in order to succeed in the challenges that have been set and afterwards taking the test to find out what type of thinking type they are. Some with surprising results! The different types of thinkers are: Word-smart, Number-smart, Visual, People-smart, Self-aware, Musical, Body-smart or Natural.

To watch the rest of the videos and take the test for yourself head over to The New Thinkers Index, join the community interacting on Facebook and Twitter.