Gladiator Energy Drink. The USB Can

Gladiator is an energy drink in Brazil, positioned to help every day office workers through their daily battles… One of those such battles, is finding the  a USB at critical points in time… We’ve all had that moment when we can’t find a USB before we run out the door, so Gladiator Energy Drinks aims to become the peoples hero, by turning their can into a USB drive…HOW ?

watch the video

How to Spot Trends, See the Future, and Define Your Brand in the Digital Era

As I promised, I am always going to keep the main focus of this blog to Teach or Share some Knowledge. here is an amazing article i came a cross on http://www.forbes.com

It’s the hardest part of advertising: drinking in a firehose of microtrends, sifting what’s relevant, and determining how to be ahead of the cultural curve. That’s what Lucy Farey-Jones does every day as partner and Director of Brand Strategy at Venables Bell & Partners, the San Fracisco-based ad agency. How does she stay on top of new developments, without getting overly caught up in the Bay Area’s unceasing stream of tech innovations? And how does she use those insights to benefit her clients? Here are her best strategies.    Read widely. In contrast to the past, most of today’s great sources of cultural information are free or very affordable, notes Farey-Jones, who regularly consults magazines including WiredVanity Fair,Newsweek, and The Week. The only exception is the UK magazineContagious, which she says is pricey but worthwhile.

Ditch your smartphone. “I try to walk out and about when I’m traveling,” she says. “We live in a bubble in San Francisco, and it’s easy to convince yourself something happening here is a trend, when it’s not. My favorite thing is to leave my cellphone behind. It’s really hard to do, but when you do, you pay more attention to the real world. I’ve been trying to ditch it so I can have my eyes and ears open.

Ask the right questions. Too many ad agencies fixate on marketing too early in the process, says Farey-Jones. “I start with, what’s the real business problem? I phrase it as a problem, not an opportunity, because there’s more energy there. Too often, we jump to a marketing solution before we know what the business strategy is. What are we trying to do? It could be an entirely different beast than you thought in the first place.”

Focus your message. The increasingly fragmented marketplace of consumer attention has encouraged some agencies to “try 20 strategies and see which one sticks,” says Farey-Jones. But she believes it’s more important than ever to settle on “one idea – one crystal clear thought.” Otherwise, you message risks being lost or ignored.

Ask the right questions. Too many ad agencies fixate on marketing too early in the process, says Farey-Jones. “I start with, what’s the real business problem? I phrase it as a problem, not an opportunity, because there’s more energy there. Too often, we jump to a marketing solution before we know what the business strategy is. What are we trying to do? It could be an entirely different beast than you thought in the first place.”

Focus your message. The increasingly fragmented marketplace of consumer attention has encouraged some agencies to “try 20 strategies and see which one sticks,” says Farey-Jones. But she believes it’s more important than ever to settle on “one idea – one crystal clear thought.” Otherwise, you message risks being lost or ignored.

Stake out your brand turf. A particular challenge in the digital age of marketing, says Farey-Jones, is the temptation to let consumers define what your brand is. Of course consumers shape it – but it’s a company’s job to define the parameters: “I believe brand is having a strong point of view. There’s a trend in the industry where people are so desperate to mirror consumers, they forget who the brand is. It takes a brave person to say, I’ve heard the consumer, but here’s what the company was founded on, and here’s what we believe, and we’re OK with it.” If brands just emulate their consumers, she says, “you lose the identity of who you are – you’re following a series of ever-reflecting mirrors into nothingness. You have to ask, what are we bringing to the party?”

What are your techniques for trendspotting? How do you tell the difference between fads and genuine trends? And what are your secrets for defining your brand amidst today’s cluttered marketplace?

Dorie Clark is CEO of Clark Strategic Communications and the author of the forthcomingReinventing You: Define Your Brand, Imagine Your Future(Harvard Business Review Press, 2013). She is a strategy consultant who has worked with clients including Google, Yale University, and the Ford Foundation. Listen to her podcasts or follow her on Twitter.

These are the Brands Using Instagram Effectively

Even though Instagram has only been around for almost two years, the site continues to explode in popularity, having  close to 100 million users. It was only a matter of time before the world’s biggest brands started getting in on the action and we wanted to profile 33 of the brands doing it effectively by producing great content and engaging with their followers. It’s a very visual platform so here are some of the companies using it best.

Red Bull

Followers: 357,000
Red Bull is always ahead of the pack when it comes to social media and its use of Instagram is no exception. More of a lifestyle brand than an energy drink, Red Bull posts striking, fun and action packed images to connect with its fans.

Audi

Followers: 120,000
With a mixture of iconic and modern shots of cars, Audi’s sleek photos bring across the idea that the automobile brand is one of luxury and style.

Nike

Followers: 394,000
Nike’s use of Instagram, while impressive, lacks the personalisation most other brand accounts have. A lot of its photos focus on showing off its NikeFuel and Nike+ products, or showing off its latest event. The images keep everything on-topic, but eyecatching or inspiring images are few and far between.

Tiffany & Co.

Followers: 120,000
Focusing on brand, Tiffany & Co shows off its latest jewelry, which works perfectly on the medium, as well as a few inspirational images here and there.

Starbucks

Followers: 801,000
Like Red Bull, Starbucks is pretty much on the ball when it comes to new media trends. showing off its products in interesting and vibrant surroundings means every update is always fun to look at. And following the #starbucks hashtag will show you a whole array of user-generated content.

ASOS

Followers: 208,000
As well as featuring its own range, ASOS also uses a lot of user-generated content to help show off its wares.

PepsiMAX

Followers: 6,364
Considering the brand, it’s surprising that PepsiMAX hasn’t a larger follower base, but considering it’s updated every week and it’s content is quite irregular, it’s not as surprising as you think. from a mixture of promoting sporting events and its own drinks, its output tends to be mixed, but there are some good images placed there.

 

MTV

Followers: 865,000
With regular images of celebrities, MTV appeals to its target audience by throwing in updates about whoever is featuring to keep things fresh.

Forever21

Followers: 354,000
Clothing brands are another business that’s finding a new home on Instagram and Forever201′s trendy and stylish fashion makes its inclusion an obvious one.

Levi’s

Followers: 22,000
A mixture of stylish clothing and breathtaking landscape images shows off what the company is about while keeping things on topic

Topshop

Followers: 205,000
Unlike the other clothing brands, Topshop focuses more on action shots and keeping things light-hearted. creating a fun, personable brand account.

CNN iReport

Followers: 219,000
CNN’s account tends to feature both its own and crowdsourced photos. Through the hashtag #cnnireport, CNN filters through and selects the best ones to feature

Gucci

Followers: 141,000
With the emphasis very much on luxury, Gucci concentrates on showing off its wares and throwing in celebrity photos for good measure. Unfortunately, it hasn’t updated its account in a while so it’s due a return.

General Electric

Followers: 123,000
Giving followers a glimpse into its research and technology, GE’s images are always interesting and wonderous to look at

Documentary: The Power Of Viral Video around the world

Viral video has taken over the web. With over 4 billion hours of video being watched every month on YouTube, everybody is talking about the latest YouTube sensation or viral hit. PBS created an excellent documentary-style video showing us the world of viral video in their latest episode of Off Book

Social media Stats for 2012 #Fortune100

If you’ve ever wondered what the Fortune 100 companies are doing with Social Media, this is your report, a health check for 2012 showcasing Fortune 100 data from Twitter, YouTube, Facebook, Google+ and Pinterest, to see where the growth is, how they are using it and what’s actually working, with 6 key insights and a host of regional notes identified in the Burson-Marsteller Fortune 100 Social Statistics Report for 2012 (aka Global Social Media Check-Up 2012).

what do we have left to blog about ?

 

I guess some how, this question popped up some where down the road for every blogger . and as you all in Kuwait know that 248AM has actually left his JOB in a kick ass advertising agency and pretty good job position to BE A BLOGGER for living . it took the man long time, he started blogging by 2003, and as i hev been living in kuwait i know for a fact, you CANT live if you are doing less than 1000 KD (3,000 $) from rent to food to mobile bills and internet and day to day expenses am sure our friend is making around 3 to 5 times that . GOOD JOB but my question is .

Blogging topics  

Well, as i personally see it . the quality of a blog post is not to be taken lightly. Its very competitive out there . if you are talking about Kuwait , the market is way much easier than USA or Europe or Brazil . first of all you need to be with eyes wide open for all the NEW STUFF happening weither its Music,TECH,Politics or what ever els. Some popele choose to be writing in ONLY one line of subject. and its just not me. i like to mix and match . I also don`t like those who keep on writing ALL THE PERSONAL stuff that happens to them. Sometimes I get a huge amount of RSS FEEDS (over a 2000) and i just cant read all , so i scan as fast as i can and add a link the most interesting topic. Blogs like ( Lifehacker ) or (Wired) are just something amazing in thier amount of topics and variety of news and the actually benefit you gain from just passing by their BLOG.

at the end i guess i just need to think out of the BOX and see how can i solve this issue of not being able to BLOG on a daily base