There’s almost been an Insta-everything over the last year, but this might still be a first, with Orange in France launching a new hi-speed network and creating ‘Instagallery’ to promote it. Instagallery which targeted influential instagramers, pulled their photos into staged galleries half a world away in Los Angeles, with short films made of awkwardly scripted comments being made on their photos from people walking through the galleries. Different but cool. What do you guys think?
Now, its been like very well-known for the entire world how BIG Facebook is, and also how influential it is . Its a single place where you have billions of people storing all their personal info, pictures ,likes and and desires. of course such a place is like a treasure for marketers and companies. but how can you search that? how can you benefit from this amount of data, how can you analyse and see patterns ??
Rather than indexing the web, Facebook has focused on making it easier to navigate and discover content within the social network. And instead of using keywords, users will combine phrases, such as “photos of me in 2006,” “my friends in San Francisco who like The Lord of the Rings” or “restaurants in New York liked by people who like Top Chef.” Search results will change dynamically as users type. Results are personalized to each user based on their friends, location, Likes and other connections. Users can further refine their query with filters to the right of the results.
Graph Search allows users to conduct complex queries about people, places, photos and interests. It begins to open up the wealth of data stored in Facebook and make it accessible to everyday users. Businesses can use this information to conduct market research about their existing fans and potential customers.
if you need to see it live log on www.facebook.com/about/graphsearch
Good bye search engines and welcome #wolframAlpha ,
well here goes my wish becoming true 🙂 yes since I was a kid ( 20 years ago) I always look look at the computer as this magical machine that has all the answerers for all my questions. and as i was so bad in mathematics and statistics , i was always hoping to find answers to formulas there .Now as the term Big Data became very much like the FASHION of this new info connected world,we now have this amazing internet tool
log on http://www.wolframalpha.com
Big thanks to Heidi Cohen for sharing this amazing set of information
- eMarketer provides, compiles and sells research. It’s an amazing source of information across the gamut of digital marketing topics. To attract buyers for their premium services, eMarketer offers a daily email newsletter and blog. eMarketer explains the research and clarifies the major points with easy-to-understand charts. For the press (including columnists and bloggers), their PR department is awesome.
- Marketing Charts is a targeted B2B enewsletter that’s a strong source of data from a variety of sources. Their emailings are well worth your time.
- Research Brief is part of the ever expanding set of MediaPost enewsletters. It offers an in-depth review of a different piece of research each business day. Its charts give new meaning to the word basic. That said, the selection can be delightfully unusual.
- Nielsen is one of the top media tracking companies. It consistently puts out high quality findings on the digital landscape through its blog and press releases. Of particular interest are its cross platform studies.
- comScore is Nielsen’s main competitor. Similarly, comScore provides useful media data. Their blog is a source of practical insights.
- Compete is a second tier media data provider. But like Nielsen and comScore it constantly produces new data. It’s blog is also a good source of insights and often covers different topics than Nielsen and comScore.
- Altimeter is a consulting firm headed by Charlene Li, Jeremiah Owang and Brian Solis (and is home to my former editor, Rebecca Lieb). As part of their business model, Altimeter does in-depth, original research that they make public via a variety of forums. It’s clear, well thought out and professionally presented. Each serving is worth your time and consideration.
- Pew Research describes itself as a nonpartisan, US fact tank. It regularly distributes its research findings, especially those related to overall digital trends. Its information tends to be objective and vendor neutral.
If you don’t have a fax machine at hand, or if the cost of sending an international fax seems prohibitive, this should interest you. HelloFax, the online fax company, has recently partnered with Microsoft and now lets you send up to 50 pages per month to any fax machine in the world for free. All your need is a web browser and a Microsoft account (your Hotmail or Windows Live ID should also work). To get started, go to hellofax.com/skydrive and click the “Sign-up with Microsoft” link. Once your are signed in, just upload any document and put in a fax number (with country code) to send your first online fax. Once your fax has been successfully delivered, a copy of the outbound fax document will be automatically saved in your SkyDrive. You can use HelloFax to send Word documents, PDFs, text files, images and several other popular formats. You can also pull in documents directly from your SkyDrive, Box, Dropbox, Evernote and Google Drive accounts for faxing.
yEd is a powerful desktop application that can be used to quickly and effectively generate high-quality diagrams. Create diagrams manually, or import your external data for analysis. Our automatic layout algorithms arrange even large data sets with just the press of a button.
Got this article on line, I am sure its useful for all of you Social media Geeks .
Before social media even came into the equation, conversation has always been the defining factor behind how well a brand is perceived. People do share their thoughts and ideas about businesses among their friends, colleagues and sometimes directly to the company.
Before You Start:
Like all things, you should define what your goals are and what you want to get out of it.
What You Should Listen Out For?
It doesn’t matter how many people are talking about your brand. Instead, what you should focus on is what they’re saying, understanding what they need and responding to it
Ways To Monitor The Conversation
Use A Social Media Dashboard
If you know what keywords to search, then the numerous social media dashboards that are available will come in useful. As always, the obvious ones that come to mind when discussing this is Tweetdeck and Hootsuite. Both will allow you to search for keywords or phrases and present a news stream that will be updated in real-time, useful for keeping tabs on mentions or seeing when people link to your site.
Use A Social Search Engine
If you want more detailed information and results, there are a number of social media search engines that will help you out. One that you should keep in mind is Topsy, a search engine that will provide you with insight into online conversations in real-time. Allowing both basic and advanced search options, Topsy allows you to see tweets linking back to you that you mightn’t have noticed first time round, like shortened URLs linking back to you. The basic service is free, but the advanced version has a free 14 day trial should you want to delve further.
Use Google Alerts
Another tool that marketers abide by, Google Alerts will email you alerts relating to keywords daily, or as soon as they come in. This is very useful if you want a summary of the day’s events, or if you get so many updates, you prefer to summarise content into one simple email.
Invest In Analytics Tools
a number of analytics tools will allow you to monitor conversations on top of providing you with statistics as well as help you identify key influencers around your brand. There are many paid tools out there that can monitor any mentions your brand gets, keywords or phrases, but the best would be Wildfire, Radian6 and Social Mention.
Use The Search Function On Social Media Sites
This one can be useful for certain things, but only if you’ve exhausted other avenues. For one, Facebook’s search is pretty poor and the type of results you get from it can be incredibly limited. Twitter’s, on the other hand, allows for more detailed searches provided you’re ok with it going just a week back (or less in some cases). The search pages for other sites like Google+ and LinkedIn tend to vary so while it can be useful to check, the success you’re going to have will be varied at best.