The film the food industry doesn’t want you to see- #Fedup

For the past 30 years, everything we thought we knew about food and exercise is dead wrong. FED UP is the film the food industry doesn’t want you to see. This is a documentary about the food industry and how these big names like Burger king, MC and Coca-cola are responsible for this disaster (1) “Over 95 percent of all Americans will be overweight or obese in two decades”; (2) “By 2050, one out of every three Americans will have diabetes”; (3) 80 percent of food items sold in America have added sugar.

What to read and watch. Guide to gratefulness

A talk by Br. David Steindl Rast the Benedictine monk and interfaith scholar, on what, exactly, it means to be grateful—and the worlds that gratefulness can open up to us.
David Steindl-Rast: Want to be happy? Be grateful ”
He points out that one thing we all have in common is a desire to be happy, and posits that gratefulness is the way we get there. In this talk, Steindl-Rast offers a simple process for living gratefully: stop, look and go. Instead of rushing through life,

NIVEA: helps you recharge your iPhone on the beach in Rio de Janeiro

This campaign hype reel has really gained some traction over the last 48 hours, and it’s for NIVEA, who’ve created a Solar Powered iPhone Charger Print Ad to promote their ‘Sun’ line of products.  It looks like NIVEA have spent a chunk of money making this, or it’s a very limited run! Full marks for doing something absolutely amazing in print. Created by the guys at Giovanni + Draftfcb.

Gladiator Energy Drink. The USB Can

Gladiator is an energy drink in Brazil, positioned to help every day office workers through their daily battles… One of those such battles, is finding the  a USB at critical points in time… We’ve all had that moment when we can’t find a USB before we run out the door, so Gladiator Energy Drinks aims to become the peoples hero, by turning their can into a USB drive…HOW ?

watch the video

Orange: 4G Campaign in France

There’s almost been an Insta-everything over the last year, but this might still be a first, with Orange in France launching a new hi-speed network and creating ‘Instagallery’ to promote it. Instagallery which targeted influential instagramers, pulled their photos into staged galleries half a world away in Los Angeles, with short films made of awkwardly scripted comments being made on their photos from people walking through the galleries. Different but cool. What do you guys think?

A Bus Stop is much more surprising with Qualcomm Mobile

A pretty cool stunt from Qualcomm, the guys who’s chipsets power a tonne of the world’s best smartphones, to showcase how everyday life is just better with mobile. So they bought out the ad space on a bus stop, replaced it with a message pointing to a mobile site URL, and waited for people to hit the site and press the button… A few streets away lay a host of transportation vehicles, then this happened… and a few days laters 2m views… Kinda fun.

BMW iWindow Installation

 

an Execution from BMW. They came up with the idea of the BMW iWindow to show the world what the future of driving could look like in New York.

Using digital projection and motion detection technology they projected concept cars in real-time on a giant window. The cars were hechos para parecer the reales, future reflections of the cars passing by on 6th avenue, NY. In una semana, la window transformed 248,000 cars en BMWi concept cars lo que sería enough to save commuters de más de $493 million in fuel. Love thisforma innovadora to showcase the cars of the future!

How to benefit and search all the data stored in Facebook ? Welcoming FaceBook Graph search

Now, its been like very well-known for the entire world how BIG Facebook is, and also how influential it is . Its a single place where you have billions of people storing all their personal info, pictures ,likes and and desires. of course such a place is like a  treasure for marketers and companies. but how can you search that? how can you benefit from this amount of data, how can you analyse and see patterns ??

Rather than indexing the web, Facebook has focused on making it easier to navigate and discover content within the social network. And instead of using keywords, users will combine phrases, such as “photos of me in 2006,” “my friends in San Francisco who like The Lord of the Rings” or “restaurants in New York liked by people who like Top Chef.” Search results will change dynamically as users type. Results are personalized to each user based on their friends, location, Likes and other connections. Users can further refine their query with filters to the right of the results.

Graph Search allows users to conduct complex queries about people, places, photos and interests. It begins to open up the wealth of data stored in Facebook and make it accessible to everyday users. Businesses can use this information to conduct market research about their existing fans and potential customers.

if you need to see it live  log on www.facebook.com/about/graphsearch

what is #BigData and #wolframAlpha and why its better than #Google

Good bye search engines and welcome #wolframAlpha  ,

well here goes my wish becoming true 🙂 yes since I was a kid ( 20 years ago) I always look look at the computer as this magical machine that has all the answerers for all my questions. and as i was so bad in mathematics and statistics , i was always hoping to find answers to formulas there .Now as the term Big Data became very much like the FASHION of this new info connected world,we now have this amazing internet tool

log on http://www.wolframalpha.com

Free 8 Resources Every Marketer Needs for Research

Big thanks to Heidi Cohen for sharing this amazing set of information

• eMarketer provides, compiles and sells research. It’s an amazing source of information across the gamut of digital marketing topics. To attract buyers for their premium services, eMarketer offers a daily email newsletter and blog. eMarketer explains the research and clarifies the major points with easy-to-understand charts. For the press (including columnists and bloggers), their PR department is awesome.
• Marketing Charts is a targeted B2B enewsletter that’s a strong source of data from a variety of sources. Their emailings are well worth your time.
• Research Brief is part of the ever expanding set of MediaPost enewsletters. It offers an in-depth review of a different piece of research each business day. Its charts give new meaning to the word basic. That said, the selection can be delightfully unusual.
• Nielsen is one of the top media tracking companies. It consistently puts out high quality findings on the digital landscape through its blog and press releases. Of particular interest are its cross platform studies.
• comScore is Nielsen’s main competitor. Similarly, comScore provides useful media data. Their blog is a source of practical insights.
• Compete is a second tier media data provider. But like Nielsen and comScore it constantly produces new data. It’s blog is also a good source of insights and often covers different topics than Nielsen and comScore.
• Altimeter is a consulting firm headed by Charlene Li, Jeremiah Owang and Brian Solis (and is home to my former editor, Rebecca Lieb). As part of their business model, Altimeter does in-depth, original research that they make public via a variety of forums. It’s clear, well thought out and professionally presented. Each serving is worth your time and consideration.
• Pew Research describes itself as a nonpartisan, US fact tank. It regularly distributes its research findings, especially those related to overall digital trends. Its information tends to be objective and vendor neutral.